Made To Stick Virtual Seminar

The Center of Great Management is offering a virtual seminar (webinar) on Made To Stick. Presented by one of the authors, Dan Heath. We’ve mentioned this book in a previous post titled the Curse of Knowledge. It was the top business book for 2007 (8CR) discusses the six key qualities of making an idea stick! 

The concept works! It is a very effective tool to help communicate the project core purpose to geeks. Using these qualities to define the core of purpose of your IT request will increase the probablity that you will actually get it…on time…and within budget. It helps IT stay focused and make decisions without continually contacting you for minor decisions.

The authors Chip & Dan Heath identified these qualities (list taken from 8CR blog):

1. Simplicity-strip the idea to its core, without turning it into a silly sound bite
2. Unexpectedness-capture and hold people’s attention
3. Concreteness-help people remember the idea
4. Credibility-get people to believe your idea
5. Emotion-persuade people to care about your idea
6. Stories-get people to act on your idea new solutions

Register for this seminar ($350 per site connection–not person) and learn a skill that will help you communicate with geeks.

Here are the registration details: http://online.krm.com/iebms/coe/coe_p2_details.aspx?oc=10&cc=00353488&eventid=14381

The times are: Thursday, August 28, 2008

2:00 PM -	3:30 PM	US Eastern time
1:00 PM -	2:30 PM	US Central time
12:00 PM -	1:30 PM	US Mountain time
11:00 AM -	12:30 PM	US Pacific time
6:00 PM -	7:30 PM	GMT