Sticky and remembered

I’ve recommended Made To Stick by Chip & Dan Heath before. It is an excellent book on how to create a message that sticks in people’s mind. This is very important when you need to describe your requirements to the technologists.

I read a recent post by Craig Valentine, the 1999 world champion speaker. In this post, he provides 5 excellent ideas on how to make your speeches sticky. These ideas will help you with a formal presentation in front of hundreds or in a casual presentation to a small team of techies.